What I’ve Learned

I haven’t officially been in the event business for very long, but I’m always taking notes. Below, I’ve compiled a short list of what I learned at my last internship. Through working under one of the Twin Cities premier event planners as well as attending networking events and weekly team meetings, I was always adding bullets to my notebook. Here are some of the most important and/or unexpected event tips I learned from my internship with LeadingAge Minnesota:

  • Only sign clean contracts
  • Beware of copyright trolls!
  • Always send email confirmations
  • Use 1 hashtag # per event
  • The trend is going towards informal & intimate
  • Always record what time vendors say they will show up

Currently, I am in the process of applying to and interviewing for fulltime work. If there is anything I have learned from that, it is to stay positive! It is so easy to get bogged down by rejection- or worse- never hearing back. I look to others I know who love their jobs and trust that I too will get there. My college advisor left me with the words that give me faith in my job hunt- “There are good jobs for good people”. With this in mind, I continue to forge the path of endless cover letters, thank you notes, reference building, resume editing and, of course, endless smiles 🙂




Mood Boards for Event Communication

Strong communication is an important part of the planning process. In order for others to understand what you are hoping to achieve with your event, a mood board can be very useful. A mood board can be physical or digital and showcases a compilation of images and words which describe what your event is all about. By creating a comprehensive mood board, you can communicate your event goals aesthetically to those on your planning team. Here are some examples of comprehensive mood boards and what ideals they are trying to communicate:


This mood board is for a bespoke wedding and you can easily find the color scheme and quirky, custom-made theme that the bride and groom wish to use. There are examples of stationary, attire and décor.


This is a physical mood board that has notes on it as well as pictures for inspiration. This mood board could be for a yoga event that wants to embrace healthy eating, subdued colors and the ideals of connection to nature. The perks of having a physical mood board include being able to tangibly interact with the items of inspiration.


This mood board for a Chinese New Year festival shows an organized layout with clear examples of food, color, and overall aesthetic.

It can be helpful to follow the basic elements of design when creating mood boards. These elements are Line, Color, Texture, Shape, Form, Value and Space. Try to include one example of each of these in your mood board to fully represent your event ideals.

Other tips for creating a mood board include splitting it up into 6ths like a grid. It is recommended to put the most important parts of your mood board where the grid lines cross. Then you can place other images and inspiration around these focal points. With these basic guidelines in mind, remember to have fun with your mood board. A mood board is supposed to be a creative expression that represents your event in a visual way. If some of the above guidelines seem to take away from your mood board experience, don’t feel like you have to follow them.



By creating an event mood board (or several) you can more clearly communicate the ideals and themes of your event. Some digital programs to create mood boards include Moodboard, Photoshop, Publisher, Pinterest and Sample Board.







The Davenport Grand

Recently I tagged along on my mother’s work trip to a hidden gem: Spokane, WA! While commonly known for it’s past of red wagon’s and the last world fair, there is still excitement and inspiration to be found in the “Lilac City”.

The logo for the Sokane World Fair is to the right. The fExpo '74 Logoair was titled “The Fair and the Falls: Spokane’s Expo ’74, Transforming an American Environment” and was meant to focus on the need and ambition to take care of our planet. The city of Spokane even released 1,974 trout into the river at the commencement of the fair to show their commitment to a sustainable environment (Center for the Study of the Pacific Northwest). I love the green initiative they took for this event and can only dream of what it would be like to plan a world fair.

While this history is exciting in itself, I found myself equally intrigued by the Old Davenport Hotel, a part of the Davenport Hotel Collection. This hotel is the oldest in the collection, having been around for 100 years. The hotel contains renovated event spaces that transport you to a different time (pictures shown above and below). I could only fantasize the splendor of the parties held in this corner of the world and will be anxiously checking for event positions there when I graduate in the fall.


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