Strong communication is an important part of the planning process. In order for others to understand what you are hoping to achieve with your event, a mood board can be very useful. A mood board can be physical or digital and showcases a compilation of images and words which describe what your event is all about. By creating a comprehensive mood board, you can communicate your event goals aesthetically to those on your planning team. Here are some examples of comprehensive mood boards and what ideals they are trying to communicate:
This mood board is for a bespoke wedding and you can easily find the color scheme and quirky, custom-made theme that the bride and groom wish to use. There are examples of stationary, attire and décor.
This is a physical mood board that has notes on it as well as pictures for inspiration. This mood board could be for a yoga event that wants to embrace healthy eating, subdued colors and the ideals of connection to nature. The perks of having a physical mood board include being able to tangibly interact with the items of inspiration.
This mood board for a Chinese New Year festival shows an organized layout with clear examples of food, color, and overall aesthetic.
It can be helpful to follow the basic elements of design when creating mood boards. These elements are Line, Color, Texture, Shape, Form, Value and Space. Try to include one example of each of these in your mood board to fully represent your event ideals.
Other tips for creating a mood board include splitting it up into 6ths like a grid. It is recommended to put the most important parts of your mood board where the grid lines cross. Then you can place other images and inspiration around these focal points. With these basic guidelines in mind, remember to have fun with your mood board. A mood board is supposed to be a creative expression that represents your event in a visual way. If some of the above guidelines seem to take away from your mood board experience, don’t feel like you have to follow them.
By creating an event mood board (or several) you can more clearly communicate the ideals and themes of your event. Some digital programs to create mood boards include Moodboard, Photoshop, Publisher, Pinterest and Sample Board.